Aaron Cooper took the reins as Interim CEO of Groupon on March 25, 2020, just as the pandemic began shaking up businesses worldwide. Prior to this position, he was deeply entrenched in the company's operations, serving as President of North...
Aaron Cooper took the reins as Interim CEO of Groupon on March 25, 2020, just as the pandemic began shaking up businesses worldwide. Prior to this position, he was deeply entrenched in the company's operations, serving as President of North America and even as Chief Marketing Officer where he honed the marketing strategies that drove growth. His journey at Groupon started back in 2010, so he’s seen a lot of ups and downs in this unique market. Interestingly, Cooper's pivot to CEO was unexpected, as he filled in temporarily after the previous CEO resigned. He reportedly received a base salary of $600,000 in 2020 along with performance bonuses totaling $600,000, reflecting the challenges the company faced amid COVID-19. He also had a substantial package that included restricted stock units (RSUs) worth $4 million, demonstrating the level of investment Groupon had in his leadership during tough times. After stepping down at the end of 2021, he parted ways with an impressive record and a wealth of experience behind him.