Ashish Arora has been the CEO of Cricut, Inc. since early 2012 and has a background in software and technology, most notably serving as General Manager at Logitech. He holds an MBA from Harvard Business School, which adds to his...

Ashish Arora has been the CEO of Cricut, Inc. since early 2012 and has a background in software and technology, most notably serving as General Manager at Logitech. He holds an MBA from Harvard Business School, which adds to his expertise in business strategies. During his time at Cricut, he has guided the company as it became public, navigating the complexities of both a tech and consumer goods market. Under his leadership, Cricut has aimed to empower users to express their creativity through its innovative machines and software. In terms of compensation, Ashish earned over $49 million in 2022, largely due to stock awards, highlighting his connection to the company's performance. Furthermore, he has a significant ownership stake in the company, with over 2.8 million shares of Class A common stock and more than 28 million shares of Class B common stock, which aligns his interests with those of shareholders. His performance metrics for bonuses have revolved around key growth and revenue goals, indicating a focus on driving business results. Shifts in his stock holdings reflect fluctuations in the company’s value, providing insight into the stakes he has in Cricut's success. Overall, his journey reflects a blend of strategic leadership and personal investment in a company aimed at enhancing creativity.