Sundar PichaiSundar Pichai earned $164M in 2023

Ashish Arora has been the CEO of Cricut, Inc. since early 2012 and has a background in software and technology, most notably serving as General Manager at Logitech. He holds an MBA from Harvard Business School, which adds to his...

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Ashish Arora

CEO of Cricut, Inc.

Education

B.S. in Electronics Engineering from Thapar Institute of Engineering and Technology and an M.B.A. from the University of Kansas Graduate School of Business

Field of Expertise

Technology & Engineering - Engineering

Sector of Economy

Technology

CEO of Cricut, Inc. for

13 years 4 months (Feb 2012 - Present)

Previous Experience

General Manager, Digital Home – Software Platforms and Products for Logitech International S.A.

Rivals

Competitors/colleagues of Ashish Arora

Holdings

See how much did Ashish Arora make over time.

As of now, Ashish Arora holds over 2.9 million shares of Cricut's Class A common stock and about 28.2 million shares of Class B common stock. At one point, much of his wealth was tied to these holdings, which have...

Total Stock Sold

$35.39M

CRCT

$35.39M

2,830,127 CRCT shares

What if they kept their stock?

If Ashish Arora didn't sell their stock, today they would have:
Extra CRCT2,830,127 shares worth $50.38M.
This is 42.35% and $14.99M more than what they got when they sold the stock.

Insider Trading

See recent insider trades of Ashish Arora.

CRCT

$1.03M

CRCT at $5.71/share

Feb 21, 2025

Sale

CRCT

$348.19K

CRCT at $5.46/share

Feb 3, 2025

Sale

CRCT

$369.82K

CRCT at $5.80/share

Jan 21, 2025

Sale

CRCT

40,787 shares

CRCT

Jan 21, 2025

Received

CRCT

$368.56K

CRCT at $5.78/share

Jan 6, 2025

Sale

CRCT

$388.39K

CRCT at $6.09/share

Dec 18, 2024

Sale

CRCT

$668.72K

CRCT at $5.95/share

Dec 9, 2024

Sale

CRCT

$413.33K

CRCT at $5.29/share

Nov 25, 2024

Sale

CRCT

$3.71K

CRCT at $5.25/share

Nov 19, 2024

Sale

CRCT

$769.04K

CRCT at $5.93/share

Aug 14, 2024

Sale

Compensation History

See how much did Ashish Arora make over time.

In 2023, Ashish Arora's total compensation reached approximately $18.2 million, which included a base salary of around $490,000 and about $8.2 million in stock awards. His bonuses were linked to achieving specific performance goals, demonstrating a results-oriented approach to leadership. His comp package reflects a mix of cash and equity, aligning his financial success closely with the company's performance and growth. Notably, the structure encourages him to push for the company’s long-term results, with substantial rewards for high performance. In 2022, his compensation was notably high at about $49.6 million due to substantial stock awards and bonuses based on metrics linked to company performance, showcasing the high stakes involved in leading Cricut.

Year

2022

Total Compensation

$33.68M

Salary

$476.09K

Board Justification

The compensation philosophy is designed to attract, retain, and motivate key employees critical to long-term success, aligning a significant portion of compensation with business results and shareholder interests.

Bonus

$329.45K

Board Justification

The bonus was based on the achievement of 2022 annual targets for Q4 net revenue from subscriptions, net revenue not from subscriptions, and operating income, with a target bonus opportunity equal to 100% of his weighted average salary for the year, subject to a maximum cap of 138% of payout.

Other

$7.61K

Board Justification

Other compensation includes matching contributions made to the 401(k) plan and life insurance premiums paid by the company.

Restricted Stock

$32.86M(2.7M common stock)

Board Justification

The stock that vested in 2022 includes 2,700,049 shares of restricted stock that were acquired upon vesting during the fiscal year.

Performance Metrics

The performance metrics for the CEO's compensation in 2022 were based on Q4 net revenue from subscriptions, net revenue not from subscriptions, and operating income.