Brendan Kennedy is the former CEO of Tilray Brands, Inc., a major player in the cannabis industry. He started leading the company in early 2018 and stepped down in December 2020. Brendan has a strong background in business, having earned...

Brendan Kennedy is the former CEO of Tilray Brands, Inc., a major player in the cannabis industry. He started leading the company in early 2018 and stepped down in December 2020. Brendan has a strong background in business, having earned a Bachelor’s degree in Business Administration. Under his leadership, Tilray navigated through intense market fluctuations. One of the most notable moments was in 2020 when his insider trading was reported to have a peak value of around $158 million. He raised his total compensation to about $3.5 million during his time as CEO, including salary and performance bonuses. His strategy focused on performance-driven compensation linked to the company’s financial health, including ambitious targets for revenue and EBITDA. Brendan's equity holdings represented a significant part of his financial portfolio, showcasing his belief in the company's long-term success. His approach reflected a commitment to aligning executive pay with company achievements. Overall, Kennedy’s tenure at Tilray highlighted the volatile yet exciting prospects of the cannabis market.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Tilray Brands, Inc. CEOs

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Brendan Kennedy

Founder and Ex-CEO of Tilray Brands, Inc.

Education

Bachelor's degree in Business Administration

Field of Expertise

Business & Management

Sector of Economy

Healthcare

Born

January 1, 1970 - 55 years ago

CEO of Tilray Brands, Inc. for

2 years 11 months (Jan 2018 - Dec 2020)

Previous Experience

Former CEO of Tilray, Inc.

Rivals

Competitors/colleagues of Brendan Kennedy

Holdings

See how much did Brendan Kennedy make over time.

During his time as CEO, Brendan Kennedy's holdings in Tilray were a key aspect of his financial profile. His insider trading peaked significantly in early 2021, with values reaching as high as $303.07 million in February. At the start of...

During his time as CEO, Brendan Kennedy's holdings in Tilray were a key aspect of his financial profile. His insider trading peaked significantly in early 2021, with values reaching as high as $303.07 million in February. At the start of 2020, his asset value was reported at an impressive $124.36 million, representing a sharp rise amid fluctuating market conditions. Over his tenure, he saw his stock holdings oscillate as high as $158 million, illustrating both the volatility and the potential upside in the cannabis sector. By the time he stepped down, his holdings remained substantial yet faced a gradual decrease to about $11 million, showing a consistent engagement with the company's stock that reflected broader market trends.

Total Stock Sold

$95.98M

TLRY

$95.98M

8,993,164 TLRY shares

What if they kept their stock?

If Brendan Kennedy didn't sell their stock, today they would have:
Extra TLRY8,993,164 shares worth $59.09M.
This is -38.44% and $36.90M less than what they got when they sold the stock.

Insider Trading

See recent insider trades of Brendan Kennedy.

TLRY

$1.32M

TLRY at $3.78/share

Nov 7, 2022

Sale

TLRY

$1.02M

TLRY at $2.91/share

Oct 5, 2022

Sale

TLRY

$1.13M

TLRY at $3.22/share

Sep 6, 2022

Sale

TLRY

$1.37M

TLRY at $3.91/share

Aug 5, 2022

Sale

TLRY

$1.08M

TLRY at $3.09/share

Jul 5, 2022

Sale

TLRY

$8.56M

TLRY at $14.27/share

Aug 4, 2021

Sale

TLRY

$8.74M

TLRY at $14.57/share

Jul 15, 2021

Sale

TLRY

$14.06M

TLRY at $17.58/share

Jun 17, 2021

Sale

TLRY

$4.14M

TLRY at $10.35/share

Nov 6, 2020

Sale

TLRY

$3.01M

TLRY at $7.52/share

Nov 5, 2020

Sale

Compensation History

See how much did Brendan Kennedy make over time.

Brendan Kennedy's compensation as CEO of Tilray was structured to align closely with the company's performance. In 2020, his total earnings amounted to approximately $1.9 million, which included a base salary of $577,060, a performance-related bonus of about $375,000, and additional benefits worth around $934,401. This was a notable decrease compared to 2019, where he earned roughly $3.5 million driven largely by substantial stock vesting awards—$2.8 million from 76,000 shares that matured that year. His employment agreement emphasized performance metrics tied to revenue and EBITDA goals, reflecting a clear strategy to link executive pay with operational success. This setup aimed to retain top talent while motivating executive performance in a highly competitive market.

Year

2020

Total Compensation

$1.89M

Salary

$577.06K

Board Justification

The compensation philosophy aims to align executive compensation with company performance and market benchmarks to attract and retain talent.

Bonus

$375.09K

Board Justification

Target annual bonus equal to 100% of annual base salary, paid based on performance metrics for the year 2020.

Other

$934.40K

Board Justification

Includes group benefits coverage paid by the employer, phone reimbursement, and parking.

Restricted Stock

$0.00(0 N/A)

Board Justification

No stock awards vested in 2020 as per the provided information.

Performance Metrics

The performance metrics for the year included consolidated net revenue and EBITDA targets.

Other Tilray Brands, Inc. CEOs

Here are other CEOs of Tilray Brands, Inc.

Irwin D. Simon

CEO of Tilray Brands, Inc.

May 2021 - Present