Bryan B. DeBoer has been the CEO of Lithia Motors, Inc. since 2012, but his journey with the company started much earlier in 1989. He worked through various positions, gaining firsthand experience in nearly every part of the business. His...

Bryan B. DeBoer has been the CEO of Lithia Motors, Inc. since 2012, but his journey with the company started much earlier in 1989. He worked through various positions, gaining firsthand experience in nearly every part of the business. His family heritage is also significant; he's the son of Sidney DeBoer, the founder and former CEO. This background gives him both a personal and professional connection to Lithia. Under his leadership, Lithia has made substantial growth strides, marked by a keen focus on acquiring other dealerships and boosting revenue. In 2023, his compensation reached $10 million, showcasing how performance-driven he is. One interesting highlight includes his significant insider trading activities, with his holdings fluctuating between $50.10 million and $80.25 million in 2023. Bryan’s educational background includes a degree in Business Administration from Southern Oregon University, coupled with training from the National Automobile Dealers Association Dealer Academy. He has a straightforward approach to leadership and emphasizes growth powered by innovation and strong relationships with customers and partners.