Craig Brubaker is the Chief Operating Officer at Alta Equipment Group, a role he took on in April 2022, after serving as Vice President of Operations for over 16 years. He started at the company in 1995 and has moved...

Craig Brubaker is the Chief Operating Officer at Alta Equipment Group, a role he took on in April 2022, after serving as Vice President of Operations for over 16 years. He started at the company in 1995 and has moved through various roles, gaining valuable experience along the way. Brubaker holds a Bachelor of Science degree in Mechanical Engineering from the University of Toledo. Under his leadership, Alta Equipment is known for its strong focus on operational efficiency and growth. In 2023, he earned a total compensation of $686,210, which included a salary of $259,560 and the grant of 2,590 RSUs, set to vest over three years. His journey at Alta is marked by a commitment to optimizing operations and enhancing the company’s position in the equipment rental industry, showing a clear trajectory of growth and development. Brubaker’s extensive experience and steady leadership are a great fit for navigating the challenges of today’s market and maximizing the company’s potential.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

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Craig Brubaker

CEO of Alta Equipment Group

Sector of Economy

Industrials

CEO of Alta Equipment Group for

3 years 1 month (Apr 2022 - Present)

Previous Experience

Unknown

Rivals

Competitors/colleagues of Craig Brubaker

Holdings

See how much did Craig Brubaker make over time.

Craig Brubaker holds significant stock in Alta Equipment Group. As of 2022, his stock awards included units yet to vest, showcasing his investment in the company's future. Brubaker's holdings reflect his long-term commitment, with nearly 40% of his total compensation...

Craig Brubaker holds significant stock in Alta Equipment Group. As of 2022, his stock awards included units yet to vest, showcasing his investment in the company's future. Brubaker's holdings reflect his long-term commitment, with nearly 40% of his total compensation tied to stock awards that promote alignment with shareholder interests. His richest holdings came during the business combination when stock prices were on the rise, solidifying his financial stake in the company. Currently, with new RSUs granted in 2023, he continues to build wealth through his connection to Alta, emphasizing the importance of stock as a form of incentive in corporate leadership. Brubaker's strategic positioning ensures that his financial success is interconnected with the company's overall performance, presenting a strong motivation for continued growth.

Total Stock Sold

$85.01K

ALTG

$85.01K

7,405 ALTG shares

What if they kept their stock?

If Craig Brubaker didn't sell their stock, today they would have:
Extra ALTG7,405 shares worth $59.31K.
This is -30.23% and $25.70K less than what they got when they sold the stock.

Insider Trading

See recent insider trades of Craig Brubaker.

ALTG

10,856 shares

ALTG

Mar 19, 2024

Received

ALTG

$87.18K

ALTG at $11.77/share

Feb 29, 2024

Sale

ALTG

2,590 shares

ALTG

Apr 1, 2023

Received

Compensation History

See how much did Craig Brubaker make over time.

In 2023, Craig Brubaker received total compensation of $686,210 at Alta Equipment Group. This amount included a base salary of $259,560, along with other benefits like a 401(k) match and transportation perks. Notably, he received 2,590 Restricted Stock Units (RSUs) that will vest starting in 2024, which keep him invested in Alta's long-term success. Previous year compensation data reflects his steady increase in responsibility, with 2022 compensation totaling $280,153. The structure of his compensation is designed to retain talent and align executive incentives with shareholder interests, emphasizing a pay-for-performance approach. His missing bonuses in both 2022 and 2023 indicate a focus on long-term gains rather than immediate rewards.

Year

2023

Total Compensation

$272.95K

Salary

$259.56K

Board Justification

The compensation program is designed to attract, retain, and motivate executives while aligning their interests with those of shareholders through a pay-for-performance philosophy.

Bonus

$0.00

Board Justification

No bonus was awarded for the year 2023.

Other

$13.39K

Board Justification

Other compensation includes 401(k) matching contributions, disability insurance, and transportation-related benefits.

Restricted Stock

$0.00(0 RSU)

Board Justification

No stock was vested in 2023 as the report does not specify any vested stock for this year.

Performance Metrics

Performance metrics include Economic EBIT Yield, Adjusted Pre-Tax Net Income, and individual performance goals.