Dale A. Asplund became the President and CEO of BrightView Holdings, Inc. on October 1, 2023, following a brief interim period led by James R. Abrahamson. Asplund has significant experience in operations, having previously served as Executive Vice President and...

Dale A. Asplund became the President and CEO of BrightView Holdings, Inc. on October 1, 2023, following a brief interim period led by James R. Abrahamson. Asplund has significant experience in operations, having previously served as Executive Vice President and Chief Operating Officer at United Rentals, Inc. from 2019 to 2023. His history in the company includes roles focused on operations, employee safety, and information technology. Interestingly, as part of his new role at BrightView, he has entered into an employment agreement that includes a $950,000 base salary and a target annual bonus of 130% of his base pay. He also plans to invest around $5.5 million in BrightView’s common stock, which could boost his holdings significantly and come with matching equity awards. This signals strong confidence in the company's future growth and performance. In his years of experience, Asplund has shown a commitment to aligning operations with company goals, emphasizing efficiency and effectiveness. He holds no notable connections with other officers or directors at BrightView, making his leadership experience especially valuable as he leads the company into its next chapter.