Dan Wernikoff is the CEO of LegalZoom.com, Inc., a company focused on providing legal and business solutions online. He took charge in October 2019 and previously held various roles at Intuit, most notably as the Executive Vice President and General...

Dan Wernikoff is the CEO of LegalZoom.com, Inc., a company focused on providing legal and business solutions online. He took charge in October 2019 and previously held various roles at Intuit, most notably as the Executive Vice President and General Manager of Intuit’s Consumer Tax Group. Under his leadership, LegalZoom has transformed its business model, making it easier for entrepreneurs to establish businesses while also increasing affordability of their services. Wernikoff's strategic decisions led to impressive growth in subscription revenues, which expanded to $413 million in 2023—a 15% increase from the previous year. His vision is centered on supporting small businesses and solopreneurs, a segment that has seen substantial growth in recent years. He's not just focused on launching new products but also on improving existing services. In terms of wealth, his compensation in 2023 was $15.9 million, showcasing the alignment of his personal gains with the company’s performance. Wernikoff's approach reflects a pragmatic understanding of the challenges in the small business landscape, aiming to help those who take risks to start something new.