Federica Marchionni served as the Chief Executive Officer and President of Lands' End from February 2015 until September 2016. With a strong background in the fashion industry, she previously held an executive role at Dolce & Gabbana USA, where she...
Federica Marchionni served as the Chief Executive Officer and President of Lands' End from February 2015 until September 2016. With a strong background in the fashion industry, she previously held an executive role at Dolce & Gabbana USA, where she grew the business and launched key stores. Marchionni's leadership at Lands' End began amid the company's transition to a standalone brand after separating from Sears Holdings. During her time there, she received a significant compensation package, including a base salary of $950,000, a hefty sign-on bonus of $1 million, and a long-term incentive award valued at $2.75 million. Although her tenure was brief, it was marked by ambitious plans to revive the Lands' End brand. Interestingly, she left the company after it failed to meet certain performance targets, which affected bonus payouts. She is known for her strategic thinking and strong presence in the competitive retail landscape, essential attributes in steering Lands' End's direction during a pivotal period.