Greg Creed, a seasoned executive known for his marketing expertise, has been pivotal in enhancing the global presence of Yum! Brands, where he served as CEO from 2015 until 2019. With a background that includes being the Chief Marketing Officer...
Greg Creed, a seasoned executive known for his marketing expertise, has been pivotal in enhancing the global presence of Yum! Brands, where he served as CEO from 2015 until 2019. With a background that includes being the Chief Marketing Officer of Taco Bell, Creed has worked within the company since 2001, overseeing a massive transformation towards franchising. His leadership has seen significant results, with Yum! operating profit increasing by 64% in 2017 alone. Proud of his Australian roots, Creed holds a Business Administration degree from the University of New South Wales. Interestingly, under his leadership, Yum! shifted its focus to global branding initiatives, aiming to make Taco Bell a dominant name worldwide. During his tenure, Creed's compensation varied, peaking at over $16 million in total for 2019, driven largely by performance metrics linked to profit growth and sales expansion.