In 2023, Jeff T. Green earned $5.81M in total compensation at The Trade Desk, including $1.00M salary and $4.78M bonus. Most recently sold 800,000 shares in Feb 2025. Currently holds stock worth $20.80M. Has donated $187.30M in stock to charitable causes. 8+ years at the helm of The Trade Desk.
Compensation History
Annual executive compensation data for Jeff T. Green, including salary, bonuses, and stock awards.
Year
2023
Total Compensation
$5.81M
Salary
$1.00M
Bonus
$4.78M
Other
$34.63K
Salary
$1.00MBoard Justification
The compensation philosophy emphasizes performance-based pay, aligning executive compensation with company performance and shareholder interests.
Bonus
$4.78MBoard Justification
Annual cash incentive award based on performance against revenue targets for 2023.
Other Compensation
$34.63KBoard Justification
Includes 401(k) matching contributions and other benefits.
Restricted Stock
Board Justification
No stock awards vested in 2023 as the focus is on cash compensation and performance metrics.
Performance Metrics
The primary performance metric for the bonus was revenue growth, with a target of $1,800 million for 2023.
Jeff T. Green
Founder and CEO of The Trade Desk
Education
B.A. from the University of California, Berkeley
Field of Expertise
Technology & Engineering - Technology
Sector of Economy
Technology
Born
October 1, 1974 - 51 years ago
CEO of The Trade Desk for
8 years 11 months (Jan 2017 - Present)
Previous Experience
Co-founder of The Trade Desk, Inc.
Holdings
Track Jeff T. Green's stock holdings and portfolio value over time.
Total Stock Sold
$1.61B
$1.61B
53,185,233 TTD shares
What if they kept their stock?
If Jeff T. Green didn't sell their stock, today they would have:
Extra TTD53,185,233 shares worth $2.09B.
This is 30.15% and $485.12M more than what they got when they sold the stock.
Charitable Transactions
4,756,782 shares
TTD
Recent Charitable Transactions
700,000 shares
TTD
Dec 18, 2024
Charity
13,318 shares
TTD
Nov 15, 2024
Charity
280,649 shares
TTD
Sep 30, 2024
Charity
42,150 shares
TTD
Sep 25, 2024
Charity
448,968 shares
TTD
Sep 20, 2024
Charity
135,380 shares
TTD
Aug 28, 2024
Charity
Insider Trading
Jeff T. Green's recent stock transactions, purchases, and sales filed with the SEC.
$97.01M
TTD at $121.27/share
Feb 11, 2025
Sale
$35.22M
TTD at $122.32/share
Jan 30, 2025
Sale
$228.54M
TTD at $123.92/share
Jan 21, 2025
Sale
$2.29M
TTD at $125.74/share
Jan 7, 2025
Sale
700,000 shares
TTD
Dec 18, 2024
Charity
700,000 shares
TTD
Dec 18, 2024
Charity
13,318 shares
TTD
Nov 15, 2024
Charity
13,318 shares
TTD
Nov 15, 2024
Charity
$9.30M
TTD at $115.28/share
Oct 9, 2024
Sale
$45.08M
TTD at $112.70/share
Oct 4, 2024
Sale
Rivals
Compare Jeff T. Green with competitor CEOs and industry peers.
Anthony Wood
Founder and CEO of Roku, Inc.
2023 Compensation
Stock
$0.00
Salary
$1.20M
Bonus
$0.00
Other
$18.83K
Total Holdings
$22.16M
Mark Zuckerberg
Founder and CEO of Meta Platforms, Inc.
2023 Compensation
Stock
$0.00
Salary
$1.00
Bonus
$0.00
Other
$27.22M
Total Holdings
$68.36K
Sundar Pichai
CEO of Alphabet Inc.
2024 Compensation
Stock
$51.70M
Salary
$2.02M
Bonus
$0.00
Other
$8.30M
Total Holdings
$399.66M
Andrew R. Jassy
CEO of Amazon
2024 Compensation
Stock
$38.48M
Salary
$365.00K
Bonus
$0.00
Other
$1.23M
Total Holdings
$2.14M
Ted Sarandos
CEO of Netflix
2024 Compensation
Stock
$24.96M
Salary
$3.00M
Bonus
$12.00M
Other
$1.96M
Total Holdings
$33.32M
Robert A. Iger
CEO of Walt Disney
2024 Compensation
Stock
$3.26M
Salary
$1.00M
Bonus
$7.22M
Other
$495.14K
Total Holdings
$16.45M