Robert Fried is the CEO of ChromaDex Corporation, known for its focus on health and wellness products. With a master’s degree from Cornell University and an MBA from Columbia University, he brings a solid educational background to his role. Fried...

Robert Fried is the CEO of ChromaDex Corporation, known for its focus on health and wellness products. With a master’s degree from Cornell University and an MBA from Columbia University, he brings a solid educational background to his role. Fried has a unique blend of experience in both film and business. He is an Academy Award-winning producer, with films like "Rudy" and "Godzilla" to his credit. Before joining ChromaDex, Fried founded and led Feeln, a streaming service acquired by Hallmark, managing digital brands for them afterward. He stepped into the role of CEO in 2018 after previously serving as President and Chief Strategy Officer. With a strategy-focused mindset, his leadership is driven by metrics like net sales and operating income, which influence his bonuses. Over the years, he has received a mix of salary, bonuses, and stock options, reflecting his contribution to the company's growth. Fried’s career journey shows he successfully combines creative talent with business acumen.

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1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other ChromaDex CEOs

C

Robert Fried

CEO of ChromaDex

Education

M.S. from Cornell University and an M.B.A. from the Columbia University Graduate School of Business

Field of Expertise

Business & Management

Sector of Economy

Healthcare

CEO of ChromaDex for

6 years 11 months (Jun 2018 - Present)

Previous Experience

Director of ChromaDex since July 2015, President and Chief Strategy Officer of ChromaDex in March 2017, Chief Operating Officer in January 2018

Rivals

Competitors/colleagues of Robert Fried

Holdings

See how much did Robert Fried make over time.

As CEO of ChromaDex, Robert Fried has significant holdings in the company through options and stock. In 2023, he was granted 306,366 options, showcasing his potential for financial gain linked to ChromaDex's performance. His compensation fluctuated over the years, peaking...

As CEO of ChromaDex, Robert Fried has significant holdings in the company through options and stock. In 2023, he was granted 306,366 options, showcasing his potential for financial gain linked to ChromaDex's performance. His compensation fluctuated over the years, peaking at around $1.8 million in 2020. However, he has seen steady income through his base salary of $500,000 and bonuses that align with company goals, reflecting a commitment to ChromaDex's growth strategy. His holdings have fluctuated significantly, indicating his deep investment in the company's future.

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Insider Trading

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No insider trades found for this CEO.

Compensation History

See how much did Robert Fried make over time.

In 2023, Robert Fried received a total compensation of $768,221, comprised of a $500,000 salary and a bonus of $268,221 tied to his performance and the company's success. This bonus reflects his ability to meet strategic goals set by the board. His compensation package is designed to motivate and reward him based on the company's performance metrics, like net sales and operating income. There were no stock options that vested in 2023, but prior years showed a mix of cash and stock compensation, illustrating a strategy that combines immediate earnings with long-term incentives. Overall, his compensation is structured to attract and retain executives who drive company growth.

Year

2023

Total Compensation

$768.96K

Salary

$500.00K

Board Justification

The compensation philosophy aims to attract, retain, and motivate executives by aligning a significant portion of their compensation with company performance and market competitiveness.

Bonus

$268.22K

Board Justification

The bonus is based on the achievement of certain financial and strategic goals, with a target of 60% of base salary, and was determined by the Compensation Committee after assessing the Company's performance in 2023.

Other

$736.00

Board Justification

This includes matching contributions to the 401(k) plan and life insurance premiums.

Restricted Stock

$0.00(0 RSU)

Board Justification

No restricted stock units vested in 2023.

Performance Metrics

The performance metrics include total net sales, total operating income/loss, and qualitative corporate and departmental goals.

Other ChromaDex CEOs

Here are other CEOs of ChromaDex

Jeffrey Himmel

Ex-CEO of ChromaDex

January 2012 - June 2018