In 2023, Russell Diez-Canseco earned $1.27M in total compensation at Vital Farms, including $686.54K salary and $560.01K bonus. Most recently sold 226,860 shares in Mar 2025. Currently holds stock worth $21.07M. Has donated $632.40K in stock to charitable causes. 6+ years at the helm of Vital Farms.
Compensation History
Annual executive compensation data for Russell Diez-Canseco, including salary, bonuses, and stock awards.
Year
2023
Total Compensation
$1.27M
Salary
$686.54K
Bonus
$560.01K
Other
$18.63K
Salary
$686.54KBoard Justification
The compensation philosophy aligns with company performance, peer benchmarking, and retention strategies, with a significant portion of compensation being performance-based.
Bonus
$560.01KBoard Justification
The bonus is based on performance objectives determined by the Board, with a target bonus amount of 100% of base salary. For 2023, the Compensation Committee approved performance bonuses reflecting 150% of the target bonus due to performance against corporate goals.
Other Compensation
$18.63KBoard Justification
Other compensation includes matching contributions to 401(k) plans and a vehicle allowance.
Restricted Stock
Board Justification
No stock awards vested in 2023 as the amounts reported reflect the aggregate grant date fair value of awards granted, not vested stock.
Performance Metrics
The performance metrics for determining compensation include achievement of corporate goals established by the Compensation Committee.
Russell Diez-Canseco
CEO of Vital Farms
Education
M.B.A. from Harvard Business School
Field of Expertise
Business & Management
Sector of Economy
Consumer Defensive
Born
April 19, 1972 - 53 years ago
CEO of Vital Farms for
6 years 7 months (May 2019 - Present)
Previous Experience
President and Chief Operating Officer at Vital Farms
Holdings
Track Russell Diez-Canseco's stock holdings and portfolio value over time.
Total Stock Sold
$56.31M
$56.31M
1,816,882 VITL shares
What if they kept their stock?
If Russell Diez-Canseco didn't sell their stock, today they would have:
Extra VITL1,816,882 shares worth $57.45M.
This is 2.02% and $1.14M more than what they got when they sold the stock.
Charitable Transactions
20,000 shares
VITL
Recent Charitable Transactions
10,000 shares
VITL
Dec 25, 2022
Charity
10,000 shares
VITL
Sep 7, 2022
Charity
Insider Trading
Russell Diez-Canseco's recent stock transactions, purchases, and sales filed with the SEC.
$7.19M
VITL at $31.71/share
Mar 12, 2025
Sale
68,146 shares
VITL
Mar 3, 2025
Received
$4.76M
VITL at $35.27/share
Feb 12, 2025
Sale
$1.87M
VITL at $41.97/share
Jan 13, 2025
Sale
$4.90M
VITL at $37.91/share
Dec 12, 2024
Sale
$150.00K
VITL at $30.00/share
Nov 19, 2024
Sale
$7.79K
VITL at $23.91/share
Nov 15, 2024
Received
$1.19M
VITL at $29.16/share
Nov 12, 2024
Sale
$1.79M
VITL at $40.07/share
Oct 14, 2024
Sale
$4.50M
VITL at $30.93/share
Sep 11, 2024
Sale
Rivals
Compare Russell Diez-Canseco with competitor CEOs and industry peers.