Brad Cleveland served as the CEO of Proto Labs, Inc. from January 2012 until October 2013. With a Bachelor's degree in Engineering and significant experience in the field, he played a crucial role in shaping the company's growth and direction....

Brad Cleveland served as the CEO of Proto Labs, Inc. from January 2012 until October 2013. With a Bachelor's degree in Engineering and significant experience in the field, he played a crucial role in shaping the company's growth and direction. His leadership was characterized by a focus on revenue growth and improving operating income. Under Brad’s watch, the company saw impressive financial metrics, achieving a total compensation of approximately $778,000 in 2013, which included a hefty bonus tied to performance targets. Interestingly, he didn't receive any equity awards during his time as CEO due to his significant existing holdings in the company, which reflects a strong belief in the direction of Proto Labs. After his retirement, Brad continued to influence the technology landscape, demonstrating a commitment to driving innovation in manufacturing and product development. His tenure is remembered for not just financial success, but for setting a strategic vision that aligned well with the company's capabilities and market opportunities.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Proto Labs CEOs

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Brad Cleveland

Ex-CEO of Proto Labs

Education

Bachelor's degree in Engineering

Field of Expertise

Technology & Engineering - Engineering

Sector of Economy

Industrials

Born

January 1, 1953 - 72 years ago

CEO of Proto Labs for

1 year 9 months (Jan 2012 - Oct 2013)

Previous Experience

Former CEO of Proto Labs, Inc.

Rivals

Competitors/colleagues of Brad Cleveland

Holdings

See how much did Brad Cleveland make over time.

During his time as CEO, Brad Cleveland maintained a significant stockholdings in Proto Labs. At one point in 2019, the value of his holdings peaked at over $13 million, indicating a strong personal investment in the company’s success. His insider...

During his time as CEO, Brad Cleveland maintained a significant stockholdings in Proto Labs. At one point in 2019, the value of his holdings peaked at over $13 million, indicating a strong personal investment in the company’s success. His insider trading activities showed fluctuations over the years, with values dropping from around $11 million in 2021 to around $3.76 million by early 2024. This drop reflects changes in market conditions and perhaps strategic adjustments in his portfolio management. His trend of retaining wealth primarily in Proto Labs stock emphasizes his confidence in the company's long-term prospects, even as market conditions shifted.

Total Stock Sold

$75.68M

PRLB

$75.68M

1,461,824 PRLB shares

What if they kept their stock?

If Brad Cleveland didn't sell their stock, today they would have:
Extra PRLB1,461,824 shares worth $115.07M.
This is 52.04% and $39.39M more than what they got when they sold the stock.

Charitable Transactions

PRLB

360,000 shares

PRLB

Recent Charitable Transactions

PRLB

360,000 shares

PRLB

Dec 31, 2012

Charity

Insider Trading

See recent insider trades of Brad Cleveland.

PRLB

798 shares

PRLB

May 20, 2014

Received

PRLB

$4.33M

PRLB at $81.51/share

Nov 8, 2013

Sale

PRLB

$11.21M

PRLB at $83.33/share

Nov 6, 2013

Sale

PRLB

$8.03M

PRLB at $86.13/share

Nov 4, 2013

Sale

PRLB

$7.08M

PRLB at $74.49/share

Sep 9, 2013

Sale

PRLB

$7.08M

PRLB at $74.49/share

Sep 9, 2013

Sale

PRLB

$252.60K

PRLB at $50.52/share

Apr 30, 2013

Sale

PRLB

$252.60K

PRLB at $50.52/share

Apr 30, 2013

Sale

PRLB

$980.19K

PRLB at $49.01/share

Apr 1, 2013

Sale

Compensation History

See how much did Brad Cleveland make over time.

In 2013, Brad Cleveland's total compensation package amounted to $778,433, primarily driven by a base salary of $270,000 and a performance bonus of $508,433, which was significantly higher than his previous year's compensation of $442,003. The bonus was linked to the company's revenue growth and operating income margins, indicating that the board aimed to align his incentives with the company's performance. Despite being an influential leader, he did not receive any stock options or equity grants during this year. The focus of his compensation on cash rewards highlights the strategy employed by Proto Labs to incentivize executives based on tangible performance metrics. This strategy was crucial during a time when the company needed to prove its growth potential post-IPO.

Year

2013

Total Compensation

$778.43K

Salary

$270.00K

Board Justification

The compensation program aims to attract, retain, and motivate a talented senior management team, aligning their interests with those of shareholders and rewarding performance that contributes to company value.

Bonus

$508.43K

Board Justification

The bonus payout for 2013 was based on revenue growth and adjusted operating income margin, with a target bonus payout of 150% of base salary.

Other

$0.00

Board Justification

No additional compensation was reported for 2013.

Restricted Stock

$0.00(0 N/A)

Board Justification

No stock was granted or vested in 2013 as Mr. Cleveland did not receive any equity awards due to his significant holdings of common stock.

Performance Metrics

The performance metrics for 2013 included revenue growth and adjusted operating income margin.

Other Proto Labs CEOs

Here are other CEOs of Proto Labs

Victoria M. Holt

Ex-CEO of Proto Labs

October 2013 - March 2021