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Brett D. Heffes has been leading Winmark Corporation as CEO since February 2016, after serving as President for five years. His journey at Winmark began in 2002, where he held key roles like Chief Financial Officer and President of Finance,...

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Brett D. Heffes

CEO of Winmark

Education

Not specified

Field of Expertise

Finance & Banking - Finance

Sector of Economy

Consumer Cyclical

Born

February 24, 1968 - 57 years ago

CEO of Winmark for

9 years 4 months (Feb 2016 - Present)

Previous Experience

President of Winmark, President of Finance and Administration, CFO and Treasurer.

Rivals

Competitors/colleagues of Brett D. Heffes

Holdings

See how much did Brett D. Heffes make over time.

As CEO, Brett D. Heffes holds a significant amount of Winmark shares, which ties his wealth directly to the company's performance. In recent years, he has seen fluctuations in his stock holdings due to the company's market performance and his...

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Insider Trading

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No insider trades found for this CEO.

Compensation History

See how much did Brett D. Heffes make over time.

Brett D. Heffes's compensation reflects a pay-for-performance model that aligns with shareholder value. In 2020, he earned a total of $856,400, combining his base salary of $325,000 with a performance bonus and vested stock options. His pay structure emphasizes that his incentives are tied to the company's success, promoting accountability and teamwork among executives. The bonus is discretionary and can range significantly based on their performance and earnings, which means a successful year can lead to a much higher payout. This approach encourages all executives to work together towards the company's goals, creating a culture of shared success. His total compensation has varied annually, showing responsiveness to the company's performance and overall profitability.

Year

2020

Total Compensation

$856.40K

Salary

$325.00K

Board Justification

The compensation philosophy emphasizes a pay-for-performance model that aligns with long-term shareholder value, focusing on collective accountability among the NEOs.

Bonus

$295.00K

Board Justification

The annual incentive bonus for the CEO is awarded at the discretion of the Compensation Committee and may range from 0% to 100% of the CEO's salary based on performance metrics.

Other

$10.40K

Board Justification

Other compensation includes 401(k) matching contributions, optional annual contributions to retirement accounts, and life insurance premium payments.

Restricted Stock

$226.00K(226K RSU)

Board Justification

The stock options that vested in 2020 were granted under the 2010 Stock Option Plan and are contingent upon continued employment.

Performance Metrics

The performance metrics include financial performance, operational performance, leadership, capital allocation, and overall company governance.

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