Brian Donahoo is a technology expert and was the CEO of AppFolio from 2014 until his retirement in 2017. He holds a B.S. in Computer Science from the prestigious University of California, Berkeley. Under his leadership, AppFolio shifted its focus...

Brian Donahoo is a technology expert and was the CEO of AppFolio from 2014 until his retirement in 2017. He holds a B.S. in Computer Science from the prestigious University of California, Berkeley. Under his leadership, AppFolio shifted its focus to cloud-based solutions for property management and legal industries, which helped the company grow substantially. In 2017, his total compensation reached approximately $1.3 million, driven mainly by performance-based bonuses. One notable aspect of his financial history is the significant rise in AppFolio's stock value during his tenure, with assets soaring from $95.50 million in 2019 to over $195 million by late 2023. After stepping down, he continued to assist the company to ensure a smooth transition of roles. Donahoo retired not due to any disagreements but as a planned move to focus on new opportunities. He has left a lasting impact on AppFolio's growth and direction, emphasizing the importance of aligning executive rewards with company performance.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other AppFolio CEOs

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Brian Donahoo

Ex-CEO of AppFolio

Education

B.S. in Computer Science from University of California, Berkeley

Field of Expertise

Technology & Engineering - Technology

Sector of Economy

Technology

Born

August 1, 1967 - 57 years ago

CEO of AppFolio for

2 years 10 months (Oct 2014 - Aug 2017)

Previous Experience

Various leadership roles in technology companies

Rivals

Competitors/colleagues of Brian Donahoo

Holdings

See how much did Brian Donahoo make over time.

During his time as CEO of AppFolio, Brian Donahoo played a key role in transforming the company’s strategy and direction. His holdings reflected his commitment to the company’s success, peaking at around $171 million in December 2020. This impressive figure...

During his time as CEO of AppFolio, Brian Donahoo played a key role in transforming the company’s strategy and direction. His holdings reflected his commitment to the company’s success, peaking at around $171 million in December 2020. This impressive figure showcases the trust investors had in his leadership. However, as his tenure concluded in 2017, the value of his holdings fluctuated, showing up and down movements in the subsequent years. By 2024, the value of his stake saw a notable increase, reaching around $224 million, indicating a strong recovery and continued investor confidence in AppFolio’s business model. Overall, his personal wealth was closely tied to the company he led, highlighting a direct correlation between executive performance and shareholder interests.

Mar 18, 2025

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shares

APPF @ $212.82

Total Stock Sold

$1.82M

APPF

$1.82M

110,000 APPF shares

What if they kept their stock?

If Brian Donahoo didn't sell their stock, today they would have:
Extra APPF110,000 shares worth $17.81M.
This is 881.14% and $16.00M more than what they got when they sold the stock.

Charitable Transactions

APPF

160,000 shares

APPF

Recent Charitable Transactions

APPF

160,000 shares

APPF

Jan 18, 2017

Charity

Insider Trading

See recent insider trades of Brian Donahoo.

APPF

$1.11M

APPF at $22.25/share

Jan 18, 2017

Sale

APPF

160,000 shares

APPF

Jan 18, 2017

Charity

APPF

$720.00K

APPF at $12.00/share

Mar 7, 2016

Sale

Compensation History

See how much did Brian Donahoo make over time.

In 2016, Brian Donahoo’s compensation totaled $402,461, primarily built around a base salary of $250,000 and a cash bonus of $148,000, linked to the company's performance metrics for the year. The following year, in 2017, his total earnings saw a significant increase to about $1.3 million. The bulk of this increase came from a cash bonus of $269,355, which was contingent on the company meeting specific financial goals. Notably, he didn’t receive any stock grants or options during his last year, focusing instead on cash compensation to incentivize performance-based results. This structure shows a clear commitment to driving corporate success through measurable results and aligns well with shareholder interests.

Year

2017

Total Compensation

$558.32K

Salary

$288.00K

Board Justification

The compensation philosophy is designed to attract, motivate, and retain executives by aligning their interests with those of the stockholders through performance-based compensation.

Bonus

$269.36K

Board Justification

The bonus is based on the achievement of performance metrics related to the company's financial goals for the fiscal year 2017.

Other

$960.00

Board Justification

Other compensation includes benefits such as 401(k) matching contributions and insurance premiums.

Restricted Stock

$0.00(0 N/A)

Board Justification

No stock was vested in 2017 as the focus was on cash compensation and performance-based bonuses.

Performance Metrics

The performance metrics for determining the compensation included financial targets related to revenue growth and profitability.

Other AppFolio CEOs

Here are other CEOs of AppFolio

Jason Randall

Ex-CEO of AppFolio

August 2017 - March 2023