David P. Berg served as the CEO of European Wax Center from July 2020 until September 2023. Under his leadership, the company focused on expanding its brand across new locations and boosting sales, achieving notable financial goals along the way....

David P. Berg served as the CEO of European Wax Center from July 2020 until September 2023. Under his leadership, the company focused on expanding its brand across new locations and boosting sales, achieving notable financial goals along the way. With a strong background in the consumer service industry, Berg held significant roles in major firms before joining European Wax Center. He was CEO of Carlson Hospitality Group and held executive positions at companies like Best Buy and GNC. His expertise in finance and operational strategies helped the company grow steadily during his tenure. After stepping down as CEO, he took on the role of Executive Chair of the Board, indicating his ongoing involvement and influence within the company.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other European Wax Center CEOs

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David P. Berg

Ex-CEO of European Wax Center

Field of Expertise

Finance & Banking - Finance

Sector of Economy

Consumer Defensive

CEO of European Wax Center for

3 years 2 months (Jul 2020 - Sep 2023)

Previous Experience

Previously served as Chief Financial Officer and Chief Operating Officer.

Rivals

Competitors/colleagues of David P. Berg

Holdings

See how much did David P. Berg make over time.

David P. Berg's stock holdings in European Wax Center showed significant growth over time. He started with holdings valued at about $544K in September 2019, which steadily increased monthly. By April 2023, his holdings peaked at $2.93 million. Through his...

David P. Berg's stock holdings in European Wax Center showed significant growth over time. He started with holdings valued at about $544K in September 2019, which steadily increased monthly. By April 2023, his holdings peaked at $2.93 million. Through his various transactions, Berg demonstrated a strategic approach as stock values fluctuated, indicating a strong commitment and belief in the company’s potential. His wealth, heavily tied to the company's stock, reflects not just his role as a leader but also his confidence in its future growth.

Total Stock Sold

$5.23M

PLNT

$388.41K

6,291 PLNT shares

EWCZ

$4.84M

200,000 EWCZ shares

What if they kept their stock?

If David P. Berg didn't sell their stock, today they would have:
Extra PLNT6,291 shares worth $340.85K and EWCZ200,000 shares worth $4.28M.
This is -11.66% and $609.56K less than what they got when they sold the stock.

Insider Trading

See recent insider trades of David P. Berg.

EWCZ

33,829 shares

EWCZ

Mar 7, 2024

Received

EWCZ

67,943 shares

EWCZ

Mar 14, 2023

Received

EWCZ

$4.30M

EWCZ at $21.50/share

May 24, 2022

Sale

PLNT

410 shares

PLNT

Apr 1, 2020

Received

PLNT

231 shares

PLNT

Jan 2, 2020

Received

PLNT

296 shares

PLNT

Oct 1, 2019

Received

PLNT

1,274 shares

PLNT

Sep 17, 2019

Received

PLNT

230 shares

PLNT

Jul 1, 2019

Received

PLNT

249 shares

PLNT

Apr 1, 2019

Received

Compensation History

See how much did David P. Berg make over time.

In terms of compensation, Berg earned a total of $1.46 million in 2022, which included a hefty annual bonus of $750K based on performance goals. His salary that year was $688K, showcasing his influence and the expected deliverables tied to his role. However, in 2023, his total package dropped to approximately $1.04 million, with a base salary of $511K. This included annual bonuses based on corporate performance metrics like new store openings and sales figures. His strategy has always been centered on aligning his compensation with the company's performance, aiming for not just personal gain but broader success for the company.

Year

2023

Total Compensation

$1.02M

Salary

$511.06K

Board Justification

The compensation philosophy is designed to attract, retain, and reward key employees, aligning their interests with those of stockholders through performance-based incentives.

Bonus

$474.68K

Board Justification

Annual bonus based on the attainment of corporate performance goals, with a target bonus of 100% of base salary. The performance goals for 2023 included adjusted EBITDA, new center openings, same store sales, and system-wide sales.

Other

$30.88K

Board Justification

Other compensation includes life insurance premiums and 401(k) matching contributions.

Restricted Stock

$0.00(0 N/A)

Board Justification

No stock awards vested in 2023 as the focus is on cash compensation and bonuses.

Performance Metrics

Performance metrics include adjusted EBITDA, new center openings, same store sales, and system-wide sales.

Other European Wax Center CEOs

Here are other CEOs of European Wax Center

David L. Willis

Ex-CEO of European Wax Center

September 2023 - January 2025