Felipe A. Athayde served as the CEO of Regis Corporation, taking the helm on October 5, 2020. He previously explored different roles within Restaurant Brands International, including President for Burger King in Latin America and President for Tim Hortons in...

Felipe A. Athayde served as the CEO of Regis Corporation, taking the helm on October 5, 2020. He previously explored different roles within Restaurant Brands International, including President for Burger King in Latin America and President for Tim Hortons in the U.S., where he gained valuable insights into the fast-paced restaurant industry. Under his leadership, Regis leaned towards a franchise model, aiming to become more asset-light and tech-enabled. Athayde received a total compensation package that included a significant sign-on bonus of $2.5 million and various performance-dependent stock options that would vest in future years based on company growth. He often engaged in insider trading, notably having significant stock values fluctuate—like when he held over $8 million worth of stocks at a peak and then navigated it down to $1.5 million by the end of his tenure. Athayde announced his resignation in December 2021, marking a swift yet impactful change in the company’s direction during his time.