Fidji Simo, born in April 1986, is the CEO of Maplebear Inc., also known as Instacart. She has a Master’s degree in Management from HEC Paris. Before joining Instacart in 2021, she worked at Meta (formerly Facebook) for over a...

Fidji Simo, born in April 1986, is the CEO of Maplebear Inc., also known as Instacart. She has a Master’s degree in Management from HEC Paris. Before joining Instacart in 2021, she worked at Meta (formerly Facebook) for over a decade, where she led significant teams and was responsible for developing the Facebook app. Simo's leadership style is influenced by her background in technology, and she has a clear focus on using innovation to drive growth at Instacart. Her role has involved navigating the company through its challenges and helping position it for success in the grocery tech space. Fidji is a board member for prominent companies like Shopify and OpenAI, indicating her influence in the tech industry. In 2023, she received a total compensation of about $5.27 million, with a significant portion from restricted stock units that aligned her interests with the company’s long-term performance. Her insider trading activities show her strong belief in the company. For example, she has seen fluctuations in her stock holdings ranging from $29 million to nearly $70 million in just a year, reflecting her personal stakes and confidence in Instacart’s potential. Overall, Fidji Simo embodies the merger of tech leadership with strategic growth in the grocery sector.