Meet Jason Brooks, the President and CEO of Rocky Brands, a company he has been with since 1997, when he started as an independent sales rep. Over the years, he climbed the ranks, taking on leadership roles in sales and...

Meet Jason Brooks, the President and CEO of Rocky Brands, a company he has been with since 1997, when he started as an independent sales rep. Over the years, he climbed the ranks, taking on leadership roles in sales and wholesale operations, and he became CEO in 2017. What's interesting is Jason's deep familiarity with the footwear industry, not just in the U.S. but globally. He had a significant vested interest in the company, as seen in his compensation which included a total of $670,346 in 2023. Under Jason’s leadership, Rocky Brands has seen ups and downs in stock value with his insider trading showing fluctuations, peaking at $636.22K in sales in April 2021. The company is focused on performance, using metrics based on operating income that ties directly to its success, which reflects a hands-on approach to business. Additionally, his compensation package is designed to attract talent and reward performance, indicating that he understands the importance of aligning personal success with that of the company and its shareholders. Jason is part of a leadership dynamic at Rocky Brands that blends family ties, as he is the son of Mike Brooks, the former CEO and a long-time board member. All in all, Jason is not just leading a shoe company; he's part of a legacy that emphasizes hard work, accountability, and a finger on the pulse of the footwear market.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Rocky Brands CEOs

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Jason Brooks

CEO of Rocky Brands

Education

Not specified

Field of Expertise

Sales & Marketing - Sales

Sector of Economy

Consumer Cyclical

Born

January 1, 1972 - 53 years ago

CEO of Rocky Brands for

8 years 0 months (May 2017 - Present)

Previous Experience

Various roles within Rocky Brands

Rivals

Competitors/colleagues of Jason Brooks

Holdings

See how much did Jason Brooks make over time.

As the CEO of Rocky Brands, Jason Brooks has a vested interest in the company’s success, reflected in his insider trading activity. He reported his largest sales in April 2021, reaching $636.22K, showcasing a strong confidence in his company's future...

As the CEO of Rocky Brands, Jason Brooks has a vested interest in the company’s success, reflected in his insider trading activity. He reported his largest sales in April 2021, reaching $636.22K, showcasing a strong confidence in his company's future at that time. However, his holdings have seen fluctuations over the years, with reported values varying from around $428K in September 2019 to below $200K in the later months of 2023. Each move he makes with his holdings seems to align with the company’s performance, which indicates his belief in the strategies being implemented. The overall trajectory of his wealth is tied to Rocky Brands, which speaks volumes about his commitment and the level of trust he places in the company's growth potential. Jason's journey from a sales rep to CEO is reflected in the depths of his holdings, showing fluctuations that mirror the highs and lows of the company itself.

Mar 18, 2025

R

shares

RCKY @ $18.07

Total Stock Sold

$597.41K

RCKY

$597.41K

22,828 RCKY shares

What if they kept their stock?

If Jason Brooks didn't sell their stock, today they would have:
Extra RCKY22,828 shares worth $483.04K.
This is -19.14% and $114.37K less than what they got when they sold the stock.

Charitable Transactions

RCKY

1,000 shares

RCKY

Recent Charitable Transactions

RCKY

1,000 shares

RCKY

Nov 6, 2019

Charity

Insider Trading

See recent insider trades of Jason Brooks.

RCKY

$18.88K

RCKY at $18.88/share

May 15, 2023

Purchase

RCKY

$30.73K

RCKY at $30.73/share

Aug 12, 2022

Purchase

RCKY

$124.02K

RCKY at $31.01/share

Nov 7, 2019

Sale

RCKY

1,000 shares

RCKY

Nov 6, 2019

Charity

RCKY

$289.90K

RCKY at $30.55/share

Apr 13, 2015

Sale

RCKY

4,976 shares

RCKY

Apr 13, 2015

Charity

RCKY

$40.30K

RCKY at $20.15/share

Mar 2, 2015

Sale

RCKY

$122.19K

RCKY at $19.90/share

Feb 19, 2015

Sale

RCKY

6,140 shares

RCKY

Dec 31, 2013

Charity

RCKY

$21.81K

RCKY at $18.17/share

Aug 16, 2013

Sale

Compensation History

See how much did Jason Brooks make over time.

In 2023, Jason Brooks' total compensation as CEO of Rocky Brands was reported at $670,346, which is approximately 63 times the median employee's pay of $10,652. This structure is designed to attract talented leaders while rewarding performance—showing how the company ties executive success to shareholder value. His compensation package includes a base salary, stock options, and other benefits that align with the company’s goals. The board aims to balance executive pay with the company’s operational performance, emphasizing the importance of accountability in leadership roles. The pay-for-performance approach means that how well the company does directly affects how much Jason earns, which keeps him motivated to lead the company toward success.

Year

2017

Total Compensation

$290.69K

Salary

$257.21K

Board Justification

The compensation philosophy is designed to attract and retain qualified executives, reward performance, and align compensation with shareholder value.

Bonus

$0.00

Board Justification

No bonus was awarded in 2017.

Other

$10.23K

Board Justification

Includes employer contributions to the 401(k) retirement plan and employer-paid premiums for life insurance.

Restricted Stock

$23.25K(2K RSU)

Board Justification

2,000 shares of restricted stock units vested in 2017, valued at $23,250.

Performance Metrics

The performance metrics for the non-equity incentive compensation were based on the company's adjusted operating income.

Other Rocky Brands CEOs

Here are other CEOs of Rocky Brands

Mike Brooks

Ex-CEO of Rocky Brands

September 2016 - May 2017