Mike Brooks has been a key player at Rocky Brands, Inc. for over three decades. He started his career as an independent sales rep in 1997 and climbed the ranks to become CEO and later the Executive Chairman. He led...

Mike Brooks has been a key player at Rocky Brands, Inc. for over three decades. He started his career as an independent sales rep in 1997 and climbed the ranks to become CEO and later the Executive Chairman. He led the company through some challenging times, notably serving as CEO from 2005 to 2011, and played a significant role in developing company strategy and building brand recognition. Interestingly, in 2017, he took on the role of principal financial officer after the departure of the CFO, highlighting his multifaceted skills in management. Brooks stepped down from his board position at the end of 2023, marking the conclusion of a long-standing era while not due to any disagreements with the company. During his leadership, Mike saw shifts in compensation structures and bonuses that reflected the company's performance metrics, demonstrating a tangible connection between leadership and business outcomes. His notable compensation varied over the years, peaking at around $673,188 in 2009, which included salary and other benefits, but he was also part of a compensation philosophy focused on aligning rewards with shareholder interest. Mike's story is not just about numbers; it's about years of service, strategic thinking, and adaptation in the clothing and footwear industry.