Katrina Lake is the CEO of Stitch Fix, a personal styling service that uses data and consumer feedback to offer customized clothing options. She has a B.A. in Economics from Stanford University and an MBA from Harvard University. Lake founded...

Katrina Lake is the CEO of Stitch Fix, a personal styling service that uses data and consumer feedback to offer customized clothing options. She has a B.A. in Economics from Stanford University and an MBA from Harvard University. Lake founded Stitch Fix in 2011 and led it through significant growth, taking the company public in 2017. Under her leadership, Stitch Fix has focused on combining technology with fashion, continuously adjusting their strategies based on consumer trends. Interestingly, her total compensation in 2021 was around $3.8 million, which included a significant portion from vested stock to align her interests with those of shareholders. Katrina is also known for her adaptability; during the pandemic, she reshaped the company's approach to shopping, which helped Stitch Fix maintain relevancy. Her insider trading activities peaked in the end of 2021 when the value of her holdings reached $858.1 million. This reflects both her personal stake in the company and her commitment to its long-term success. Lake has proven that blending technology with personal service can be a game changer in retail.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Stitch Fix CEOs

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Katrina Lake

Founder and Ex-CEO of Stitch Fix

Education

B.A. in Economics from Stanford University; M.B.A. from Harvard University

Field of Expertise

Business & Management

Sector of Economy

Consumer Cyclical

Born

January 1, 1983 - 42 years ago

CEO of Stitch Fix for

0 years 5 months (Jan 2023 - Jun 2023)

Previous Experience

Founder of Stitch Fix, Inc.

Rivals

Competitors/colleagues of Katrina Lake

Holdings

See how much did Katrina Lake make over time.

Katrina Lake’s holdings in Stitch Fix have shown significant fluctuations over time. In December 2019, her holdings were valued at approximately $315.61 million, but this grew steadily, peaking at around $858.10 million in January 2021. Following that peak, her holdings...

Katrina Lake’s holdings in Stitch Fix have shown significant fluctuations over time. In December 2019, her holdings were valued at approximately $315.61 million, but this grew steadily, peaking at around $858.10 million in January 2021. Following that peak, her holdings began to decline, hitting about $191.81 million by December 2021. Over the following years, her holdings continued to decline, reaching approximately $32.45 million by September 2024. These changes reflect both the volatile nature of the stock market and her significant involvement in leadership decisions that have affected the company’s performance.

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Total Stock Sold

$175.57M

SFIX

$175.57M

6,191,800 SFIX shares

What if they kept their stock?

If Katrina Lake didn't sell their stock, today they would have:
Extra SFIX6,191,800 shares worth $179.93M.
This is 2.49% and $4.36M more than what they got when they sold the stock.

Charitable Transactions

SFIX

42,548 shares

SFIX

Recent Charitable Transactions

SFIX

36,298 shares

SFIX

Dec 18, 2019

Charity

SFIX

6,250 shares

SFIX

Oct 3, 2018

Charity

Insider Trading

See recent insider trades of Katrina Lake.

SFIX

$4.35M

SFIX at $6.00/share

Dec 11, 2024

Sale

SFIX

$2.69M

SFIX at $5.01/share

Jul 16, 2024

Sale

SFIX

$3.15M

SFIX at $31.48/share

Nov 16, 2021

Sale

SFIX

$3.30M

SFIX at $32.94/share

Oct 18, 2021

Sale

SFIX

$3.63M

SFIX at $34.55/share

Sep 15, 2021

Sale

SFIX

$4.08M

SFIX at $40.73/share

Aug 16, 2021

Sale

SFIX

$7.36M

SFIX at $56.08/share

Jul 14, 2021

Sale

SFIX

$11.94M

SFIX at $60.03/share

Jun 16, 2021

Sale

SFIX

$4.37M

SFIX at $43.65/share

May 17, 2021

Sale

SFIX

$4.37M

SFIX at $43.68/share

Apr 20, 2021

Sale

Compensation History

See how much did Katrina Lake make over time.

In 2021, Katrina Lake's total compensation amounted to about $3.8 million, primarily composed of a $650,000 base salary, a one-time discretionary bonus of $250,000 due to her leadership during a restructuring phase, and a substantial portion from vested stock valued at approximately $2.4 million. This compensation structure aligns her interests closely with the performance of Stitch Fix, as a significant part of her pay is tied to the company's success. In prior years, her compensation fluctuated based on company performance metrics. In 2020, her total compensation was around $637,980, reflecting her decision to forfeit her annual bonus to support company goals. The overall approach to her compensation underscores a philosophy aimed at linking executive pay directly to company outcomes and shareholder interests.

Year

2021

Total Compensation

$3.30M

Salary

$650.00K

Board Justification

The compensation philosophy is to align executive compensation with performance and shareholder interests, ensuring a significant portion is at risk based on company performance.

Bonus

$250.00K

Board Justification

A one-time discretionary cash bonus awarded due to the low value of outstanding equity awards compared to intended values and her leadership during a restructuring effort.

Other

$14.25K

Board Justification

401(k) Company match pursuant to the Company's 401(k) Plan available to all employees.

Restricted Stock

$2.39M(400K RSU)

Board Justification

RSUs granted with 25% vesting on September 14, 2022, and the remainder vesting in six equal quarterly installments thereafter, subject to continued service.

Performance Metrics

The performance metrics for the CEO's compensation included net revenue and active client growth.

Other Stitch Fix CEOs

Here are other CEOs of Stitch Fix

Elizabeth Spaulding

Ex-CEO of Stitch Fix

August 2021 - January 2023

Matt Baer

CEO of Stitch Fix

June 2023 - Present