Kirsten A. Lynch has been the CEO of Vail Resorts since November 2021, taking over from Robert A. Katz who transitioned to executive chairman. She initially joined the company in 2011 as the Chief Marketing Officer and has a solid...
Kirsten A. Lynch has been the CEO of Vail Resorts since November 2021, taking over from Robert A. Katz who transitioned to executive chairman. She initially joined the company in 2011 as the Chief Marketing Officer and has a solid background in marketing from her time at PepsiCo and Kraft Foods. Lynch has a Bachelor's degree in Business from the University of Michigan. Under her leadership, the company is focusing on long-term value for shareholders while promoting an inclusive environment for both employees and guests. In her first fiscal year as CEO, Lynch's total compensation was approximately $6.6 million, reflecting a strong pay-for-performance approach, showing that the company values aligning executive performance with shareholder interests. She made a significant insider trading move in September 2023, selling stocks valued at $17.83 million, reflecting both confidence and possible market strategy considerations. Lynch's commitment to sustainable practices is evident as Vail Resorts aims for a zero net operating footprint by 2030. This reflects a broader vision for the company, balancing immediate business needs with longer-term societal impact.