Matthew J. Reintjes is the President and CEO of YETI Holdings, Inc., taking the lead in 2015. With a degree in Business Administration from the University of Colorado Boulder, he combines education with extensive experience in the outdoor products industry....
Matthew J. Reintjes is the President and CEO of YETI Holdings, Inc., taking the lead in 2015. With a degree in Business Administration from the University of Colorado Boulder, he combines education with extensive experience in the outdoor products industry. Prior to his role at YETI, he held various senior positions in companies like Vista Outdoor and Alliant Techsystems. Under his management, YETI has focused on strengthening its brand while emphasizing sustainability and quality in its products. In the fiscal year 2023, Reintjes earned a total compensation of about $10 million, which included a base salary of $1.025 million along with performance-based bonuses linked to the company’s success. His leadership has seen YETI navigate challenges while aiming for aggressive growth metrics, including adjusted operating income and net sales. Beyond financial metrics, he's committed to fostering a diverse and responsible corporate culture, which reflects a broader trend in how companies engage with their communities and the environment. If you're curious about how a company can blend performance with values, Reintjes' approach at YETI offers a real-life case study.