Peter J. McDonald was the President and CEO of Dex Media, Inc., known for his extensive experience in the directory advertising industry. Born in 1952, he led the company through a challenging transition after it merged with SuperMedia. Under his...
Peter J. McDonald was the President and CEO of Dex Media, Inc., known for his extensive experience in the directory advertising industry. Born in 1952, he led the company through a challenging transition after it merged with SuperMedia. Under his leadership, he focused on adopting new digital strategies to integrate old media with modern advertising methods. McDonald retired on October 14, 2014, but his influence continued as he entered a consulting role to help ensure a smooth transition. In 2014, he received a total compensation of approximately $10 million, which included a base salary of $873,539 and significant severance benefits. At his retirement, McDonald also saw a stock award vesting that reflected his long tenure with the company. His background spans over 35 years in various executive roles connecting advertising and technology, making him a well-respected figure in the media and advertising space. He played a crucial part in modernizing the way traditional advertising companies approach digital challenges, ensuring they stay relevant in a fast-changing world.