Whitney Wolfe Herd is a well-known entrepreneur and the founder of Bumble, a popular dating app that puts women in control. She was born on July 1, 1989, and received her bachelor's degree in International Studies from Southern Methodist University....

Whitney Wolfe Herd is a well-known entrepreneur and the founder of Bumble, a popular dating app that puts women in control. She was born on July 1, 1989, and received her bachelor's degree in International Studies from Southern Methodist University. Before starting Bumble in 2014, she was a co-founder of Tinder, where she helped shape the dating app industry. Whitney is notable for her leadership style that emphasizes kindness and respect, qualities that are woven into the fabric of Bumble's business. In 2023, she received a total compensation of approximately $2.5 million in her CEO role, largely from performance-based bonuses and stock options. Recently, she transitioned from CEO to Executive Chair of the Board, showing a commitment to the company even as she passes the torch. She's also involved in various philanthropic efforts, supporting initiatives aimed at combating online harassment and promoting healthy relationships. This background reflects her passion for creating safe spaces for meaningful connections and her dedication to empowering women.

Quick Links

1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Bumble, Inc. CEOs

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Whitney Wolfe Herd

Founder and CEO of Bumble, Inc.

Education

Bachelor's degree in International Studies from Southern Methodist University.

Field of Expertise

Business & Management - Entrepreneurship

Sector of Economy

Technology

Born

July 1, 1989 - 35 years ago

CEO of Bumble, Inc. for

0 years 2 months (Mar 2025 - Present)

Previous Experience

Unknown

Rivals

Competitors/colleagues of Whitney Wolfe Herd

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Bernard Kim

CEO of Match Group

2023 Compensation

Stock

$1.07M

Salary

$1.00M

Bonus

$1.86M

Other

$10.00K

Total Holdings

$4.45M

Holdings

See how much did Whitney Wolfe Herd make over time.

Whitney Wolfe Herd has built significant wealth through her holdings in Bumble, Inc. Her financial journey is interesting; at times, Bumble's stock represented a huge part of her net worth. In 2023, she had about $2.45 million in vested stock,...

Whitney Wolfe Herd has built significant wealth through her holdings in Bumble, Inc. Her financial journey is interesting; at times, Bumble's stock represented a huge part of her net worth. In 2023, she had about $2.45 million in vested stock, which shows the confidence investors have in her leadership. Over time, she has strategically managed her stock options and shares, always keeping an eye on performance metrics tied to the company's growth. This reflects her deep understanding of the business and personal interest in its success. As of late 2023, her holdings have fluctuated, but they still represent a core part of her wealth, marking her as a serious player in the tech and investment space.

Mar 17, 2025

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shares

BMBL @ $5.01

Total Stock Sold

$41.76M

BMBL

$41.76M

2,000,000 BMBL shares

What if they kept their stock?

If Whitney Wolfe Herd didn't sell their stock, today they would have:
Extra BMBL2,000,000 shares worth $140.62M.
This is 236.73% and $98.86M more than what they got when they sold the stock.

Insider Trading

See recent insider trades of Whitney Wolfe Herd.

BMBL

223,424 shares

BMBL

May 28, 2024

Received

BMBL

165,950 shares

BMBL

Mar 14, 2023

Received

BMBL

$44.35M

BMBL at $22.17/share

Mar 8, 2023

Sale

BMBL

$21.00M

BMBL at $43.00/share

Feb 10, 2021

Purchase

BMBL

2 shares

BMBL

Feb 10, 2021

Received

Compensation History

See how much did Whitney Wolfe Herd make over time.

Whitney Wolfe Herd’s compensation as CEO of Bumble reflects her performance-driven approach. In 2023, she earned a total of approximately $2.5 million, which includes a salary and bonuses based on measurable outcomes like company growth and user engagement. Her base salary has remained stable at $650,000, demonstrating her commitment to the business over pure financial gain. In previous years, her bonuses fluctuated according to performance metrics, highlighting how she aligns her pay with Bumble's success. The structure of her compensation shows that she’s not just in it for the money; she’s also heavily invested in achieving Bumble's goals.

Year

2023

Total Compensation

$3.53M

Salary

$650.00K

Board Justification

Bumble's compensation philosophy is to align executive pay with company performance, ensuring a balance of risk and reward while remaining competitive with peer companies.

Bonus

$424.84K

Board Justification

Whitney Wolfe Herd's target bonus for 2023 was $450,000, and she achieved a payout of approximately 94.4% of that target based on performance metrics.

Other

$13.20K

Board Justification

This amount reflects Bumble's contribution to Whitney Wolfe Herd's 401(k) Savings Plan.

Restricted Stock

$2.45M(165.95K RSUs)

Board Justification

165,950 RSUs vested in 2023, which were granted on March 14, 2023, and are scheduled to vest 25% on February 10, 2024, with the remaining 75% vesting quarterly thereafter.

Performance Metrics

The performance metrics for determining Whitney Wolfe Herd's compensation in 2023 included revenue growth, adjusted EBITDA margin, total paying users, and individual performance objectives.

Other Bumble, Inc. CEOs

Here are other CEOs of Bumble, Inc.

Lidiane Jones

Ex-CEO of Bumble, Inc.

January 2024 - March 2025