Ynon Kreiz is the CEO of Mattel, Inc., a leading toy company known for its iconic brands like Barbie and Hot Wheels. Since taking the helm in April 2018, he has worked to drive the company’s transformation in a challenging...

Ynon Kreiz is the CEO of Mattel, Inc., a leading toy company known for its iconic brands like Barbie and Hot Wheels. Since taking the helm in April 2018, he has worked to drive the company’s transformation in a challenging market. Ynon has a rich background in media, having previously led Maker Studios, which was acquired by Disney, and ran Endemol Group, a global television production company. His leadership style focuses on innovation and adaptability, qualities he demonstrated by launching initiatives like the Mattel Playroom to engage kids and support families during the pandemic. Under his guidance, Mattel has also made strides in environmental sustainability with new eco-friendly products. Ynon’s leadership includes a strong commitment to diversity, evidenced by the introduction of the Ruth Handler Mentorship Program aimed at promoting women in toys and entertainment. He has a clear vision for the future of play, emphasizing the importance of creativity while aligning the company with the values of today’s consumers.

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1. Rivals

2. Holdings

3. Insider Trading

4. Compensation History

5. Other Mattel CEOs

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Ynon Kreiz

CEO of Mattel

Education

Not specified

Field of Expertise

Media & Entertainment - Media

Sector of Economy

Consumer Cyclical

Born

January 1, 1965 - 60 years ago

CEO of Mattel for

7 years 1 month (Apr 2018 - Present)

Previous Experience

Chief Executive Officer of Maker Studios, Inc., Chairman of its Board, Chairman and Chief Executive Officer of Endemol Group, General Partner at Balderton Capital, co-founder, Chairman and Chief Executive Officer of Fox Kids Europe N.V.

Rivals

Competitors/colleagues of Ynon Kreiz

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Strauss Zelnick

CEO of Take-Two Interactive Software

2023 Compensation

Stock

$0.00

Salary

$1.00

Bonus

$0.00

Other

$274.07K

Total Holdings

$347.04M

Holdings

See how much did Ynon Kreiz make over time.

Ynon Kreiz has shown strong commitment to Mattel, primarily through stock options which reflect his belief in the company’s future. In 2023, his total compensation was about $18.9 million, including significant bonuses tied to performance metrics. His holdings in Mattel...

Ynon Kreiz has shown strong commitment to Mattel, primarily through stock options which reflect his belief in the company’s future. In 2023, his total compensation was about $18.9 million, including significant bonuses tied to performance metrics. His holdings in Mattel are substantial but fluctuate based on stock performance. For instance, in 2022, his total compensation dropped to approximately $11.9 million due to lower performance metrics, illustrating the risks and rewards of executive compensation structures tied closely to company performance. As Mattel continues to innovate, Kreiz's stock options could reflect both his success and the company's market stability.

Mar 18, 2025

M

shares

MAT @ $19.96

Insider Trading

See recent insider trades of Ynon Kreiz.

MAT

330,642 shares

MAT

Feb 5, 2024

Received

MAT

936,588 shares

MAT

Feb 7, 2023

Received

MAT

817,748 shares

MAT

Feb 7, 2022

Received

MAT

311,268 shares

MAT

Feb 8, 2021

Received

MAT

$1.00M

MAT at $14.02/share

Feb 21, 2019

Purchase

Compensation History

See how much did Ynon Kreiz make over time.

In 2023, Ynon Kreiz earned a total compensation package of about $18.9 million at Mattel, which included a salary of $1.5 million and a notable performance bonus of $5.8 million. His compensation reflects a pay-for-performance philosophy, meaning he earns more when the company does well. There were no stock grants in 2023 since his compensation is largely based on performance units that align with long-term goals. This emphasis on performance means his total earnings can vary significantly based on Mattel's success in the market. The structure encourages Kreiz to drive the company’s growth and align closely with the interests of shareholders, ensuring he has a vested interest in Mattel's performance.

Year

2023

Total Compensation

$7.54M

Salary

$1.50M

Board Justification

The compensation philosophy emphasizes pay-for-performance, aligning executive compensation with the company's performance and long-term stockholder value creation.

Bonus

$5.86M

Board Justification

The bonus is based on the performance metrics achieved under the Management Incentive Plan (MIP) for the fiscal year 2023, with a total earned percentage of 195.25% of the target MIP opportunity.

Other

$178.38K

Board Justification

Other compensation includes company contributions to the 401(k) Plan, financial counseling, tax return services, and limited personal security services.

Restricted Stock

$0.00(0 Performance Units)

Board Justification

No RSUs were granted to the CEO, as his LTI mix is entirely performance-based and at risk with 75% Performance Units and 25% stock options.

Performance Metrics

The performance metrics for the CEO's compensation in 2023 included MIP-Adjusted EBITDA Less Capital Charge, MIP-Adjusted Net Sales, and MIP-Adjusted Gross Margin.

Other Mattel CEOs

Here are other CEOs of Mattel

Christopher A. Sinclair

Ex-CEO of Mattel

April 2015 - April 2018