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Denise M. Morrison was the CEO of Campbell Soup Company from August 2011 to May 2018. She climbed the corporate ladder in a notable manner, having joined Campbell in 2003 as the Chief Customer Officer. By 2005, she was the...

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Denise M. Morrison

Ex-CEO of Campbell Soup

Sector of Economy

Consumer Defensive

Born

July 30, 2024 - 0 years ago

CEO of Campbell Soup for

6 years 9 months (Aug 2011 - May 2018)

Previous Experience

Unknown

Holdings

See how much did Denise M. Morrison make over time.

During her time as CEO, Denise held substantial stock, peaking in value at around $32.79 million in August 2020, reflecting the fluctuating performance of Campbell in the market. As she transitioned from CEO, her stock holdings experienced notable ups and...

Mar 17, 2025

Total Stock Sold

$11.72M

CPB

$11.62M

281,350 CPB shares

V

$96.90K

498 V shares

What if they kept their stock?

If Denise M. Morrison didn't sell their stock, today they would have:
Extra CPB281,350 shares worth $13.50M and V498 shares worth $94.06K.
This is 15.95% and $1.87M more than what they got when they sold the stock.

Insider Trading

See recent insider trades of Denise M. Morrison.

DGX

1,482 shares

DGX

May 16, 2024

Received

V

958 shares

V

Jan 23, 2024

Received

DGX

1,369 shares

DGX

May 17, 2023

Received

V

1,050 shares

V

Jan 24, 2023

Received

V

$86.54K

V at $190.20/share

Aug 17, 2018

Purchase

DGX

1,292 shares

DGX

May 18, 2022

Received

V

1,114 shares

V

Jan 25, 2022

Received

DGX

1,363 shares

DGX

May 25, 2021

Received

V

1,064 shares

V

Jan 26, 2021

Received

V

$83.15K

V at $166.98/share

Aug 17, 2018

Sale

Compensation History

See how much did Denise M. Morrison make over time.

In 2018, Morrison's compensation dropped to $800,000 due to unmet performance metrics, illustrating the company's strict pay-for-performance policy. This was a significant decrease from her peak total compensation of nearly $8.9 million in 2016, which included salary, vested stocks, and other incentives. Throughout her tenure, Denise’s pay varied widely, influenced by the company's operational successes and challenges. She had a solid base salary but often faced restricted bonuses and stock options based on Campbell's performance against set goals, showing the volatile nature of executive compensation linked closely to business results. Her compensation strategy at Campbell was designed to align closely with shareholder expectations, emphasizing that results really matter in leadership roles.

Year

2018

Total Compensation

$800.00K

Salary

$800.00K

Board Justification

The compensation philosophy aims to align executive pay with company performance and shareholder interests, focusing on attracting and retaining top talent.

Bonus

$0.00

Board Justification

No cash bonus awarded for fiscal 2018.

Other

$0.00

Board Justification

No other compensation was reported for 2018.

Restricted Stock

$0.00(0 RSU)

Board Justification

No stock awards vested in 2018 as the performance-based awards did not meet the criteria for vesting.

Performance Metrics

Performance metrics for 2018 were not met, resulting in no bonuses or stock vesting.