Gerald J. Rubin has been the CEO of Helen of Troy Limited since 2000. His tenure has seen substantial developments in the company, which is known for its diverse consumer products. Under his leadership, the company has shifted its focus...

Gerald J. Rubin has been the CEO of Helen of Troy Limited since 2000. His tenure has seen substantial developments in the company, which is known for its diverse consumer products. Under his leadership, the company has shifted its focus significantly on performance-based compensation, aligning executive pay with the company's financial achievements. In 2013, for instance, Rubin earned over $12.5 million, showcasing the direct relationship between his compensation and company performance. Interestingly, he has been actively involved with share options, but since 2005, he has not been granted new stock options as he opted out to allow equity incentives for management instead. Moreover, Rubin's strategic moves include a robust deal for executive benefits, ensuring he is compensated well in case of employment changes after a control shift in the company. His financial acumen is reflected in his handling of insider trading where his holdings peaked at $415.26 million in January 2021, demonstrating his deep personal investment in the company’s success. Rubin is not just focused on quick wins but emphasizes long-term stability and growth, ensuring the best interests of shareholders are prioritized while navigating the complex corporate landscape.