Koo Joon Hwan, the CEO of Coupang, has a solid background in technology and graduated from Seoul National University. He was born in 1973, which means he brings a wealth of experience to his role, especially in leading one of...

Koo Joon Hwan, the CEO of Coupang, has a solid background in technology and graduated from Seoul National University. He was born in 1973, which means he brings a wealth of experience to his role, especially in leading one of Korea's biggest e-commerce platforms. Under his leadership, Coupang successfully launched initiatives that have revolutionized online shopping in Korea. In 2022, he earned a compensation package totaling around $1.93 million, which primarily included a salary of $1.1 million. Notably, he received no bonuses or stock grants that year, focusing instead on maintaining operational efficiency and customer satisfaction. His insider trading data revealed a decline in Coupang's market value from $8.01 billion in March 2021 to as low as $2.15 billion a year later. This drop signifies the challenges the company faced amidst fierce competition and market conditions. Nevertheless, Koo's vision for growth continues to shape Coupang's strategic direction, aiming for long-term customer loyalty and innovation. His commitment to making Coupang a household name reflects his understanding of the changing landscape of e-commerce and technology.